Tuesday, May 3, 2016

Your Kid's Prom Just Got Even More Expensive

American parents are accustomed to being treated like human cash machines during prom season, spending close to $1,000 to guarantee that a high school dance doesn't become an emotional catastrophe. A hundred bucks for tickets, and hundreds more for fancy clothes—even the corsage costs $20. And before any of that begins, your kid wants $300 for a promposal. Wait, a what?...

Monday, May 2, 2016

In a switch, big food companies urge consumers to eat less

After spending years trying to convince consumers to buy more of their famous-name products, now some of the biggest players in the food industry are trying to get people to eat less of them.

Burgers are shrinking, cookies are becoming thinner and package sizes are getting smaller.

In at least one case, a company is telling customers to cut back on its more indulgent foods....

Read the entire article courtesy of USA Today.

Friday, April 29, 2016

A longtime American wardrobe staple is suddenly coming back from the grave

Well, maybe not like this.
Not too long ago, it appeared that denim was dead and gone.

With office wear getting more casual by the day and the emergence of athleisure, denim was decreed uncool by the standards of teens. 

But there's recent evidence that teens may not hate denim anymore.

Read the entire article here courtesy of Business Insider.

Thursday, April 28, 2016

Americans Get News From Social Media, But Don't Trust It

At some other time, these kind of results might excite more comment or concern, but in a year when Donald Trump is the GOP front-runner, they somehow kind of make sense.

Most Americans get news from social media, but don’t trust the news they get on social media. It makes perfect sense, really.


That’s according to a new survey of 2,014 U.S. adults, conducted by the Media Insight Project, a joint initiative from the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.



Wednesday, April 27, 2016

LOOKING BEYOND THE SPOKEN WORD ON RADIO TO REACH VOTERS

While News/Talk stations may be the most popular venue on radio for political commentary, Adult Contemporary (AC) and Classic Hits also rank among the top five most popular formats for voters. In fact, AC is one of the most popular and wide-reaching formats overall. And this popularity skews its audiences’ political preferences to mirror the national average. On average, 43% of AC radio listeners in PPM markets are independent/unregistered, the same rate as the total U.S.

Interestingly, Hot AC, the younger-skewing cousin of AC, brings a higher concentration of Mild Republicans and fewer Conservative Democrats than AC overall. But a still significant 29% of Hot AC listeners don’t identify with any political ideology, offering campaigns the opportunity to reach undecided voters.

Classic Hits, on the other hand, has a slightly older audience and therefore a higher concentration of registered voters (76%). Oldies has a similar audience to Classic Hits—in fact, many Classic Hits stations used to call themselves Oldies—but Oldies listeners are even more politically engaged. Nearly 80% of Oldies listeners are registered voters. And the format attracts more listeners on either end of the political spectrum—the percentages of Super Democrats and Ultra Conservative Republicans are each three points higher than the U.S. average. But Oldies’ has the greatest concentration of Mild Republicans—12 points higher than the U.S. average.

This just goes to show, on the radio, interested voters aren’t just looking for political talk. Political advertisers who look past spoken word radio will find many formats that can deliver voters of all kinds.

Tuesday, April 26, 2016

Apple Reveals How Long it Expects Your iPhone to Actually Last

It’s a good thing the upgrade cycle for the typical iPhone customer is every two years. The company releases a “new version” every year, but with many consumers still opting for those two-year contracts to get the subsidized price of the phone, you’re either on the number upgrade cycle (5 to 6 to 7, etc.) or the s upgrade cycle (4s, 5s, 6s, etc.), every other year.

And we say that’s a good thing, because in a new series of posts on its website this week, Apple revealed just how long it expects users’ iPhones, Macs, iPads, and even Apple Watches to actually last. And their edumacated guess might leave some consumers a little flabbergasted.


Monday, April 25, 2016

Consumers opening their wallets for Mother's Day

Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner.

That’s according to the annual Brand Keys Mother’s Day survey, which found that consumers intend to spend on average $205.00 this year, up 6% over 2015.

Men, following a long-standing tradition, intend to spend more than women, reporting an anticipated average spend of $228. Women reported an anticipated spend of $182.

Read the entire article and see the trends at Chain Store Age.