Thursday, November 26, 2015

Happy Thanksgiving!

Hope you enjoy spending some time with your family at Thanksgiving.

Our offices will open again on Monday Morning, November 30th, 2015.

Wednesday, November 25, 2015

US Marketers Say Excessive Emails Impede Their Work

Of all the things that get in the way of doing work, US marketers say that excessive email is just about the worst, according to July 2015 research.

Almost two-thirds of US marketers polled in a July 2015 survey by Workfront and The Harris Poll said that the only thing impeding their work more than excessive email was wasteful meetings, including those which were not engaging or inefficient.

Nearly half of respondents said excessive oversight, such as needing too many approvals, and lack of standard processes for workflow also got in the way of their work. Other practices that hindered productivity included a lack of collaboration within their team, client hand-holding and excessive delegation from their boss or manager.

Read the entire article and see how much you relate at

Tuesday, November 24, 2015

Teens Take Mobile Breaks, Delete Social Apps

 In the words of Roger Daltry, “the kids are alright.” While many of us old (30+) people tend to picture teenagers as being more or less enslaved by their mobile devices and social media in particular, young people are actually developing strategies to moderate their usage, including taking breaks and even deleting social media apps, according to a new study by market research firm Wildness publicized by Social Times.

Wildness, which launched in September as an offshoot of AwesomenessTV, interviewed members of “Gen Z” (born 1995 or after) about their behaviors and attitudes regarding mobile devices and social media. A large majority (nine out of ten) respondents said they try to take breaks from their mobile devices, including 54% who take a break every day. Furthermore, seven out of ten members of Gen Z said they have deleted social media apps like Twitter, Vine, and Facebook.

Read more shocking stats about teen and social media here courtesy of 

Monday, November 23, 2015

Holiday Purse Strings Tighten: More Shoppers Plan To Limit Spending

Nearly two in three holiday shoppers (63%) plan to spend under $500 in total on gifts this season, according to a survey by Horizon Media. 

That’s more than last year, when 58% of respondents said they would spend under $500 in total. After the holidays, that percentage slipped a bit as 53% reported that they had actually kept their spending below $500.

Holiday shoppers tend to stick to their plans, routines and resources, says Sheri Roder, Chief of The Why Group, Horizon Media. “As we’ve observed over the past two holiday seasons, people’s habits are formed as soon as they begin their search for gifts. What we’ve been seeing so far at this stage in the shopping season leads us to believe people will be staying the course this year as well.

Read more Holiday shopping stats here courtesy of  

Friday, November 20, 2015

Test your knowledge

A little Q&A with Pierre Bouvard, Cumulus Media & Westwood One from 2015's consumer media use studies.

1. What is the weekly reach of television and AM/FM among much-coveted Millennials (18-34)?

According to Nielsen's Q1 2015 "Total Audience Report," television's reach among 18-34s is only 76 percent, and AM/FM is 93 percent.

2. How many Americans are reached daily by Pandora and Spotify?

According to Edison Research's "Share of Ear" study, Pandora’s daily reach is only 15 percent and Spotify’s is only 5 percent – which means 85 percent of Americans are not reached by Pandora in an average day. Advertisers and agencies polled by Advertiser Perceptions overestimate the daily reach of Pandora and Spotify and the reality is they have nowhere near the reach of radio. For more insight, click here.

3. What is America's number one mobile mass reach medium?

Per Nielsen, it's radio at 93 percent. Next is television at 87 percent, smartphones at 70 percent, PCs at 54 percent, and tablets at 35 percent.

4. For Amazon's Prime Day sale, which medium had the best conversion of advertising awareness to purchase?

Radio had the best awareness to purchase conversion at 52 percent, followed by online at 48 percent, and television at 39 percent.

Thursday, November 19, 2015

How Baby Boomers Make Purchase Choices Online and on Mobile

Lori Bitter
President and Senior Strategist

Although the baby boomer generation is broadly defined as consumers between the ages of 51 and 69, the demographic is heavily stratified. When it comes to mobile device adoption, there are key differences driven by gender and age. Lori Bitter, consultant at The Business of Aging and author of “The Grandparent Economy,” spoke to eMarketer’s Maria Minsker about those patterns.

Read the interview here courtesy of 

Wednesday, November 18, 2015

What advertising decision-makers value in radio sellers...

NuVoodoo Media Services conducted 423 interviews nationwide among advertising decision-makers, including marketing executives, media buyers and planners, ad executives, creative directors and business owners. Knowledge of the business was the most important trait desired by those who transact direct business (“Direct”) and those within the agency community (“Agency”).

Our team has the experience and knowledge to help you with your marketing goals. Contact us today and put our team to work for your business.