Wednesday, December 30, 2015

The most-used medium by Millennials? Radio.

When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those cool connected TV devices, such as the Amazon Fire TV Stick or Google Chromecast, or a PlayStation. You probably don’t think of radio when you think of these young people. But probably you should.  

A new report from Nielsen finds radio has a wider reach each week among adults 18-34 than any other medium.

The data comes from the measurement company’s first-ever Comparable Metrics Report, which aims to make apples-to-apples comparisons between different media for a better picture of what people are consuming.

It finds that, among 18-34s, 91 percent use terrestrial radio each week.

That’s more even than smartphones, at 82 percent, TV connected devices, at 49 percent, and tablets, at 33 percent.

It’s also well ahead of TV, at 76 percent.

Read the entire article here at Medialifemagazine.com

Tuesday, December 29, 2015

Bankers Worry More About Social Media Than Interest Rates

While it’s probably fair to say the banking industry still ranks fairly low in the public’s esteem, no one can deny its central role in the economy and it’s always interesting to see what the little weasels are thinking about. On that note, PricewaterhouseCoopers has released the 2015 edition of “Banking Banana Skins,” based on a global survey of 672 bankers conducted with the Center for the Study of Financial Innovation, asking what keeps them tossing in their silk sheets at night. 
One thing that stands out in the 2015 survey, amid usual suspects like regulation and cyber crime, is the rapid rise of social media as a major threat: from 2014 to 2015, social media rose from nineteenth place (out of 25) to eleventh place, putting it ahead of more familiar concerns like capital availability in thirteenth place, interest rates in fourteenth place, and emerging market volatility in fifteenth place.

According to regional data, social media loomed even larger in the minds of North American bankers, where it took sixth place following major risk factors like cyber crime and the overall macroeconomic outlook.

Read the entire article here courtesy of MediaPost.com.

Monday, December 28, 2015

Magazine Print Audiences Fall, Digital Editions Fail To Deliver




Aside from a few notable exceptions, the audiences for print magazines continued to decline in the second half of 2015, according to the latest figures from research outfit GfK MRI.

The declines in print audiences usually canceled out much smaller increases in the audiences for digital editions. However, it’s important to note that the figures for digital editions do not include reading on Web sites, and therefore are not representative of their full digital audiences.

All the following audience figures are for print and digital editions only.

See the facts and figures in the full article here courtesy of MediaPost.com.

Wednesday, December 23, 2015

Do Company Ethics Affect Purchase Decisions?

Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical, according to an April 2015 study.


Mintel and Lightspeed GMI surveyed 2,000 US adult internet users. More than half of respondents said they stop buying products when they believe a company is unethical. Over one-third of internet users said they would tell others and 26% of respondents would do neither of those things.

But when it comes to the actions taken when they believe a company is ethical, less than half of internet users said they would buy products from it. In addition, 34% said they would tell others and more than a third said they would do neither.

Read the entire article here courtesy of Emarketer.com. 

Tuesday, December 22, 2015

Do Consumers Really Want Retail Stores to Open On Christmas?

Who wants to wait until the Day after Christmas to make returns or start spending those gift cards they received? Why not throw open the doors on Christmas Day, am I right? (Please tell me I’m wrong.) That’s apparently the sentiment that consumers—particularly millennials—shared in a new LoyaltyOne Consulting report released recently. Read the details of the report and the rest of the article here courtesy of Dealerscope.com.

Monday, December 21, 2015

Merry Christmas!


Thank you for partnering with us this year!  All the best to you and yours!

Our office is open normal hours Monday through Wednesday, 
closed Christmas Eve and Christmas Day.

Enjoy the time with your family!

Friday, December 18, 2015

How Many Apps Do Smartphone Owners Use?

There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used?

A Localytics survey, conducted by Research Now in October 2015, reports that 49% of US smartphone app users use six to 10 smartphone apps each week.

A November 2015 Pew Research Center report goes into more detail: 30% of US smartphone app downloaders had one to 10 apps downloaded on their phone as of February; another 32% had 11 to 20. The report paints a slightly different picture when it comes to weekly usage, however, citing 46% of respondents using one to five apps per week, whereas only 35% use six to 10.

Read the entire article here courtesy of emarketer.com and check out our mobile apps for Sunny 92.3, Hits 96 and Q973 / 993.

Thursday, December 17, 2015

Nearly Half of U.S. Homes Use Cellphones Only, Shun Landlines

Nearly half of U.S. households only use cellphones, according to new federal statistics that show more and more people are cutting the cord on landlines.

Now, only about 8 percent of households have just landlines, the Centers for Disease Control and Prevention reported Tuesday.

More than 47 percent of American homes use only cellphones. About 42 percent have both.

A dozen years ago, a mere 3 percent of U.S. households used only cellphones. Given the trend, officials believe more than half of U.S. homes will be wireless within the next year.
"The tipping point is approaching," said CDC's Stephen Blumberg, the report's lead author.


The preliminary data is based on in-person interviews in more than 21,000 homes during the first six months of this year. What else did the researchers find? 


Read the entire article here courtesy of NBCNews.com.

Wednesday, December 16, 2015

Millennials' charity drive: passion

Millennials prefer to use their personal skills when giving to charity, the 2015 Millennial Impact Report, conducted by research agency Achieve, showed. Seventy-seven percent of millennial employees said they are more likely to volunteer if they can use a skill or expertise to benefit the cause.

"When a millennial gives an asset of any kind, including time, skills, networks and dollars, they view their assets as equal (value)," said Derrick Feldmann, president of Achieve and lead researcher of the Millennial Impact Project.


Read the entire article here courtesy of Reuters.com.



Tuesday, December 15, 2015

AM/FM Radio Is Still in the Driver’s Seat

It’s no secret that modern American life is all about the individual who is always on the go. Whether it’s heading to work, traveling to the gym or grocery or shuttling kids to all their extracurricular activities, today’s Americans spend 70% of their waking hours outside of the home -- and spend over 30% more time in their cars than they did just ten years ago. In that same ten-year time frame, consumers have been introduced to a vast array of new digital automotive entertainment concepts from streaming radio to in-dash entertainment options. But amid all of today’s choices one thing remains constant -- the desire of consumers for AM/FM broadcast radio in their cars.  Read the entire article here courtesy of MediaVillage.com.

Monday, December 14, 2015

SMS Still Relevant For Marketers

SMS messages turned 23 years old last week.  Although extremely popular in its day, peer-to-peer messaging hit its peak about three or four years ago as over-the-top messenger services likes Whatsapp and Skype began to eat into their market share. Today, many marketers view SMS messages as a relic of the past.

Not so, says Steve French, VP of product management and marketing at Amdoc’s Openmarket division, an enterprise messaging company. French says SMS plays an integral part in the marketing mix, and has appeal for potential customers based on the channel’s “ubiquity, timeliness, and familiarity.”

The vast majority of brand apps are not used very often, and do not have long-term engagement. Text messages need far less investment in time from users or marketers. According to a white paper from Oxygen8, the open rate for SMS is 98%, and 90% of messages are opened within three minutes. The average time is 90 seconds.

As customers become more reluctant to place calls, companies that ensure they’ve got text-based support can catch some of the 400,000 text messages that are sent to land lines. That develops a solid customer service relationship they may have previously missed.

In the enterprise sector, French says, many companies are starting to do away with voicemail and have begun communicating with their employees through text messages.

According to a recent study from Portio Research, the mobile-first mindset that has overtaken many consumers -- along with the vast reach of the channel and an emphasis on content personalization -- will drive enterprise to personalize SMS communication in the next decade. (SMS can be used to reach 84% of the human race, or about 6.1 billion people.)

Communication is constantly being disrupted, and the balance of the marketing mix shifts almost daily, but SMS, and most every channel, should remain relevant for years to come.

See more articles like this at MediaPost.com. 

Friday, December 11, 2015

Magazine Newsstand Sales Tumble Again

The downward trend in newsstand sales is continuing -- and may even be gathering speed, judging by the latest figures from MagNet, which tracks single copy sales at retail for U.S. magazine publishers.


The total number of print magazines sold via newsstands and other retail channels fell 10.3% from 128.8 million in the third quarter of 2014 to 115.5 million in the third quarter of 2015, MagNet found, while the total dollar value of these sales fell 9.8% from $697 million to $628.9 million.


Read the entire article here courtesy of MediaPost.com

Thursday, December 10, 2015

For some people, the older the smartphone, the better!

Between splashy launches, lavish new-phone offers (get a free HDTV on activation!) and frequent software updates that slow down your old handset, it sometimes feels like the entire technology industry is pushing you to buy the latest smartphone. Yet some holdouts resist.



Take Zak Sommerfield, 35, a software analyst in New York, who has hung onto his LG Delight flip phone for five years, even though his friends and co-workers make fun of it. "I hate smartphones, I hate how they take over people's lives and they spend all their time looking at them," he says. "I'd love to stay on this phone forever."

People like Sommerfield are a rarity. More than 90 percent of smartphone users trade up for newer models within two years, says Ramon Llamas, who tracks mobile phones at research firm IDC. But a fraction of the population continues to cling to older phones, some 3 to 4 years old — or more.

Read the entire article here courtesy of Yahoo Finance.

Wednesday, December 9, 2015

More American shoppers return to Main Street


While holiday retail seasons have long been dominated by big-box retailers, small businesses and one-of-a-kind goods are in big demand this year.


While holiday retail seasons have long been dominated by big-box retailers, small businesses and one-of-a-kind goods are in big demand this year.

Read the entire article here courtesy of cnbc.com.  

Tuesday, December 8, 2015

Innovations that will transform the future of email marketing

Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong. According to salesforce.com statistics, 82 percent of customers do open email sent to them by companies.

In the constant evolution of digital media, email marketing has stood strong and has proved to be the most reliable touch point for marketers to interact with their customers and prospects. Here are a few innovations that marketers of today think will make email marketing evolve as one of the leading marketing methods in the near future and beyond.

Read about the innovations and the future of email here courtesy of Pizzamarketplace.com.

Monday, December 7, 2015

Nobody Loves Their Cars Like Gen Y


“Love” is the holy grail of the customer experience. Strategic Vision research shows that true advocacy and brand loyalty begins not when buyers are simply “satisfied,” but when they truly love their experience. With this in mind, Strategic Vision has created the Customer Love Index (CLI). This new metric continues the company's rich tradition of cutting-edge research, and reveals in their most recent automotive research which vehicles are doing the best at creating love, and shows why they can be more successful than their competition.

CLI research shows that Gen Y loves their car even more than many suggest. Strategic Vision has always held to the idea that millennials love their vehicles more than everyone else, and the Customer Love Index confirms this. It shows a staggering difference between millennials, who give an average CLI score of 470, and the rest of the industry, which gives an average score of about 400. Not only are their scores higher, but millennials are much more likely to be buying mass-market vehicles designed to maximize value, not love. Essentially, they love their compact hatchbacks so much that they rate them similarly as owners of luxury convertibles.

Find out which cars were the 'most loved' and read the rest of the article here courtesy of Strategicvision.com

Friday, December 4, 2015

Millennials Ditch Big Banks and Go Local With Their Money

Millennials are increasingly shunning big banks and going local with their money.

Community banks won with younger customers last year, netting a 5 percent increase in account holders ages 18 to 34, while credit unions recorded a 3 percent gain, according to data compiled by Accenture Plc. By comparison, large national and regional banks struggled to retain millennial clients -- losing 16 percent of them over the same period.

One reason: Bigger banks tend to charge more for retail services. There’s been an increase in fees for account maintenance, overdrafts, ATM withdrawals and other services at major financial institutions.

For Tommy Oakes, it comes down to price. The 24-year-old, who works on the sales team at Pay Simple, a Denver-based e-commerce company, began bank-shopping after graduating from college and picked USAA Federal Savings Bank. “They have no monthly fees,” he said. “They reimburse your ATM fees, and I can also bundle insurance and investments with them.”

Read the entire article and MoneyRates.com's semi annual survey here courtesy of Bloomberg.com. 

Thursday, December 3, 2015

Mobile App Users Reluctant to Share Location

Privacy and security are critical to mobile users, most of whom have some understanding of how revealing their mobile data—including location—can be to advertisers, publishers, governments and other internet users. And for many, that means not using location services at all, potentially diminishing their mobile experiences.

According to research from mobile location services provider Skyhook Wireless, US mobile app users are more likely to turn on location services for weather apps than for any other category—but even then, when the utility of location-sharing is obvious, 35% of app users refuse to do so.

Read the entire article here courtesy of emarketer.com.

Wednesday, December 2, 2015

Marketers missing out on big opportunity by ignoring this group

Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.

The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

Why does it matter? The retail spending power in just one subset, 35 to 54 year old singles, equals $567 billion.

"Single adults are a chronic blind spot to many marketers," said Sharon Love, CEO. "They may be missing the mark by not reflecting or respecting half the population.”

In 2014, the Bureau of Labor Statistics reported that for the first time, there are more single adults in the U.S. than married ones — 124.6 million adults or 50.2%, a number that has been on the rise since 1960.

Inspired by this demographic and cultural shift, TPN and C+R studied 2,000 U.S. adults, 30-50 years old with $50,000+ income, and compared singles to the general population.

"The study's findings challenge conventional thinking about singles — revealing how they see themselves, observing their shopping behavior, and measuring their spending power in order to redefine their role in an evolving marketplace," said Dave Mastrofski, VP, C+R Research.

What are the key takeaways from the study?  Read the entire article here courtesy of chainstoreage.com 

Tuesday, December 1, 2015

Gen Z Basics

For all the obsessing marketers do about Baby Boomers (now knocking on the door of 70); Gen Xers (thinking about early retirement) and Millennials (in the market for Rogaine) Gen Z gets far less attention. But Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn., says it’s time for brands to pay more attention to the power of Gen Z, those born between 1995 and 2010. She tells Marketing Daily why these kids have so much clout.

Read the interview brush up on Gen Z basic her courtesy of mediapost.com.

Monday, November 30, 2015

Radio: A friend indeed

For the 244 million Americans who tune in each week, there’s no question that Radio Matters in their lives. It matters because of the unique and emotional bond that listeners share with their stations – on-air, online, via Facebook, etc. Once again, we see this personal connection confirmed in a recent survey conducted by Mark Kassof & Co.

The strategic research organization polled just over 1,000 P1 radio listeners, asking them to describe the relationship they have with the station they listen to most often. The study asked the respondents to imagine their favorite station as a person, such as a close friend, casual friend, acquaintance, extended family – even a spouse/significant other.

The survey revealed that 63% of P1 listeners consider the station they listen to the most as a friend, and for most of them, a close friend.

Close friend 37%
Casual friend 26%
Acquaintance 9%
Extended family 7%
Neighbor 6%
Spouse/significant other 4%
Co-worker 3%
Stranger 3%
Teacher 2%
Parent 1%
Boss 1%
Child 0%

The study also showed that Rock P1's "friend" their station the most, at 80%. 
A/C P1's are next at 77%, followed by Gold/Classic P1's, at 72%.

"The fact that most P1's think of the station they listen to most as a friend (when asked to personify it) tells us something important," the study noted. "It says that radio is more than a mere 'appliance,' delivering music and talk. It truly is an integral part of their lives." 

Thursday, November 26, 2015

Happy Thanksgiving!

Hope you enjoy spending some time with your family at Thanksgiving.

Our offices will open again on Monday Morning, November 30th, 2015.

Wednesday, November 25, 2015

US Marketers Say Excessive Emails Impede Their Work

Of all the things that get in the way of doing work, US marketers say that excessive email is just about the worst, according to July 2015 research.


Almost two-thirds of US marketers polled in a July 2015 survey by Workfront and The Harris Poll said that the only thing impeding their work more than excessive email was wasteful meetings, including those which were not engaging or inefficient.

Nearly half of respondents said excessive oversight, such as needing too many approvals, and lack of standard processes for workflow also got in the way of their work. Other practices that hindered productivity included a lack of collaboration within their team, client hand-holding and excessive delegation from their boss or manager.


Read the entire article and see how much you relate at emarketer.com.

Tuesday, November 24, 2015

Teens Take Mobile Breaks, Delete Social Apps

 In the words of Roger Daltry, “the kids are alright.” While many of us old (30+) people tend to picture teenagers as being more or less enslaved by their mobile devices and social media in particular, young people are actually developing strategies to moderate their usage, including taking breaks and even deleting social media apps, according to a new study by market research firm Wildness publicized by Social Times.

Wildness, which launched in September as an offshoot of AwesomenessTV, interviewed members of “Gen Z” (born 1995 or after) about their behaviors and attitudes regarding mobile devices and social media. A large majority (nine out of ten) respondents said they try to take breaks from their mobile devices, including 54% who take a break every day. Furthermore, seven out of ten members of Gen Z said they have deleted social media apps like Twitter, Vine, and Facebook.


Read more shocking stats about teen and social media here courtesy of mediapost.com. 

Monday, November 23, 2015

Holiday Purse Strings Tighten: More Shoppers Plan To Limit Spending

Nearly two in three holiday shoppers (63%) plan to spend under $500 in total on gifts this season, according to a survey by Horizon Media. 

That’s more than last year, when 58% of respondents said they would spend under $500 in total. After the holidays, that percentage slipped a bit as 53% reported that they had actually kept their spending below $500.

Holiday shoppers tend to stick to their plans, routines and resources, says Sheri Roder, Chief of The Why Group, Horizon Media. “As we’ve observed over the past two holiday seasons, people’s habits are formed as soon as they begin their search for gifts. What we’ve been seeing so far at this stage in the shopping season leads us to believe people will be staying the course this year as well.

Read more Holiday shopping stats here courtesy of mediapost.com.  

Friday, November 20, 2015

Test your knowledge

A little Q&A with Pierre Bouvard, Cumulus Media & Westwood One from 2015's consumer media use studies.

1. What is the weekly reach of television and AM/FM among much-coveted Millennials (18-34)?


According to Nielsen's Q1 2015 "Total Audience Report," television's reach among 18-34s is only 76 percent, and AM/FM is 93 percent.


2. How many Americans are reached daily by Pandora and Spotify?


According to Edison Research's "Share of Ear" study, Pandora’s daily reach is only 15 percent and Spotify’s is only 5 percent – which means 85 percent of Americans are not reached by Pandora in an average day. Advertisers and agencies polled by Advertiser Perceptions overestimate the daily reach of Pandora and Spotify and the reality is they have nowhere near the reach of radio. For more insight, click here.

3. What is America's number one mobile mass reach medium?


Per Nielsen, it's radio at 93 percent. Next is television at 87 percent, smartphones at 70 percent, PCs at 54 percent, and tablets at 35 percent.


4. For Amazon's Prime Day sale, which medium had the best conversion of advertising awareness to purchase?


Radio had the best awareness to purchase conversion at 52 percent, followed by online at 48 percent, and television at 39 percent.

Thursday, November 19, 2015

How Baby Boomers Make Purchase Choices Online and on Mobile

Lori Bitter
President and Senior Strategist

Although the baby boomer generation is broadly defined as consumers between the ages of 51 and 69, the demographic is heavily stratified. When it comes to mobile device adoption, there are key differences driven by gender and age. Lori Bitter, consultant at The Business of Aging and author of “The Grandparent Economy,” spoke to eMarketer’s Maria Minsker about those patterns.

Read the interview here courtesy of emarketer.com. 
 

Wednesday, November 18, 2015

What advertising decision-makers value in radio sellers...

NuVoodoo Media Services conducted 423 interviews nationwide among advertising decision-makers, including marketing executives, media buyers and planners, ad executives, creative directors and business owners. Knowledge of the business was the most important trait desired by those who transact direct business (“Direct”) and those within the agency community (“Agency”).

Our team has the experience and knowledge to help you with your marketing goals. Contact us today and put our team to work for your business.

Tuesday, November 17, 2015

Why millennials are buying more vinyl records...



The entertainment industry always loves a good comeback story, and music's latest resurgence is no exception. Despite an explosion in digital and streaming music — including Spotify, Apple Music, Pandora and Tidal — consumers are spending more money on vinyl records, and more vinyl buyers are millennials.

In 2014, more than 13 million vinyl long-playing albums, or LPs for short, were sold in America. And the first half of 2015 is showing similar sales strength with more than 9 million LPs sold, according to the Recording Industry Association of America.


Read the entire article here courtesy of CNBC.com.

Monday, November 16, 2015

Almost Half of Millennial Moms Primarily Use Mobile to Buy Digitally

Millennial mothers in the US are digitally savvy. This group not only relies on their mobile devices to research, read reviews and ultimately buy, but also feels comfortable making purchases online without having to see items first in person.

According to September 2015 research by Roth Capital Partners (ROTH), almost half (46.8%) of mother internet users ages 20 to 35 primarily made digital purchases via their mobile phone or tablet.

Asked about how they Use their smartphone when in-store or out shopping, 75.2% of respondents polled searched for better prices elsewhere, nearly two-thirds (65.8%) searched for or read product reviews and 62.1% searched for or downloaded mobile coupons.


Read more at emarketer.com.


Friday, November 13, 2015

The Biggest Reasons Restaurants Lose Customers

Let’s face it. Every restaurant at one point or another is dealt the reality of lost customers. And while it’s impossible to please every customer, every time, if you find your restaurant’s business declining, there’s probably a bigger issue to blame than just the slow economy, a couple of negative online reviews, or a new restaurant down the block luring in your guests. 

What some of the biggest reasons why restaurants lose customers.  Read the entire article here courtesy of restaurantnews.com. 

Thursday, November 12, 2015

3 Effective Tips for Marketing to Millennials

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be opinionated or hold strong beliefs about their life values.

For marketers it's lucrative segment to tap into: this age group is estimated to have$1.3 trillion in annual buying power and, at the same time, is absolutely resistant to traditional advertising in all its forms and shapes.


So what should a company do when it comes to marketing to millennials?


As a millennial and a marketing consultant, I have made the following list of tested and tried tips to help you win hearts, minds and dollars of the millennial consumers.


Read more here courtesy of Huffington Post.

Wednesday, November 11, 2015

Young Adults More Likely to Own Smartphone Than PC

There is a proliferation of devices in the marketplace. When it comes to ownership, young adults ages 18 to 29 are more likely to own a mobile phone or smartphone than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on.


According to a July 2015 survey by the Pew Research Center, ownership of desktop and laptops, game consoles and MP3 players among US young adults has dropped since 2010. Alternatively, smartphone ownership among these respondents has grown from 52% in 2011 to 86% in 2015.

Analyzing further, fully 68% of US adults ages 18 and older own a smartphone, and roughly nine in 10 US adults own a mobile phone. While mobile phone ownership is nearing saturation, smartphone ownership is steadily growing. In fact, among US mobile phone owners in 2015, 73% have a smartphone.

Tablet ownership is also increasing as well.  Read the entire article here courtesy of emarkerter.com

Tuesday, November 10, 2015

The Top New Cars Owners Keep for 10 Years

For some models, almost a third of owners hold onto their new cars for a decade, based on a study by iSeeCars.com, an automotive research firm. The analysis of nearly 400,000 cars from the 2005 model year sold between January 1, 2015 and July 30, 2015 revealed that the percentage of the original owners keeping a particular new model for ten years ranged between 3.6 percent and 28.6 percent (original owner cars are cars that were bought as new by the owner). The overall average was 13.5 percent, with 39.9 percent of the 168 models studied above the average and 60.1 percent below the average.

Of the models analyzed, 15 were at least 1.5 times more likely to be held by their owners for 10 years.

Monday, November 9, 2015

Teens Use Social Media, But Don't Love It

If you are an old person like me (18+) you probably hold a rather stereotypical notion of teenagers as completely besotted with social media -- helpless without it, so addicted they can’t turn their gaze away from their smartphones for even a second with experiencing FOMO. And this stereotype may be true to some degree, but it would be a mistake to think activity actually equals affinity.

That’s according to a new survey by Common Sense Media, which polled 2,658 kids ages eight to 18 about their media usage in February and March of this year, and discovered widespread ambivalence about social media among its most avid users.


There’s no question teens are spending a lot of time on social media: 45% of teens said they use social media “every day,” spending an average of one hour and 11 minutes per day on social. Tweens were more moderate, with 10% using social media every day, spending an average 16 minutes per day.


However social media lagged behind other options when tweens and teens were asked what activities they consider their favorite:


Where does social media rank?  Read the entire article here courtesy of mediapost.com

Friday, November 6, 2015

Are you one of us?

Our Classic Country Station, Q973 / 993 recently launched a new app and the response has been wonderful! Here are some of the comments we've received:

Hi.. John here.. I Am listening Via app from Alberta, Canada ... I have been searching for so long for a real country station that plays hits from the past.. Finally I found you guys.. Wow.. What a great selection of songs you air! 5 stars!

This is real music it's 100% real country music!

Hey guys this is Samuel Smith! Just want yall to know that I'm 18 and you're the reason why I know what REAL country is. None of this so called country, but TRUE country is. I appreciate what yall do. Keep the music playing!


I appreciate your station I work in Scottsboro and live in Chattanooga I listen coming and going. Todd.

I travel through eastern Tennessee from my home in Blount County, Alabama. I just love listening to WUUQ. Just heard about your new app today. ...L O V E I T ! ! I

Jon from Nashville. Thank you folks for playing real country music. Sadly we cannot get that on Nashville radio these days.


We can connect you to loyal listeners like this EVERYDAY! Just let us know and we'll be glad to go to work for you.

You can download our app now in the Google Play Store or App Store.

Thursday, November 5, 2015

How 10 Food Trends For 2016 Will Transform Restaurants

At this point a couple years ago, if you asked a restaurant executive how she might user Uber to build sales, she might have guessed as a prefix for the name of her brand’s Oktoberfest-theme burger. But now, Uber and Postmates are just two of the sharing-economy apps rapidly transforming foodservice and shaking up consumers’ expectations everywhere.

Going into 2016, there are dozens of similar forces shifting the ground beneath restaurants, and most of them are far beyond what brands have the power to control. While they are hard to predict, even for a data-rich firm like Technomic, they are easy to identify and understand, because they all spring from evolving consumer demand.

Major moves from the biggest restaurant companies—McDonald’s moving its food supply toward more cage-free eggs, for example—aren’t dictated solely by the bottom line. They’re dictated by what consumers need from foodservice brands.

Technomic just released its 10 major food trends for 2016 with this dynamic in mind. Because consumers are the impetus behind all the upheaval, take a look at each trend and see how many of them you’re driving with your own dining out preferences.

See the video and read the rest of the article here courtesy of forbes.com.

Wednesday, November 4, 2015

MILLENNIALS AT THE MALL: WHAT FACTORS DRIVE YOUNG CONSUMERS’ RETAIL DECISIONS?

Millennials fascinate marketers and retailers. These young consumers make up nearly a quarter of the population and already spend about $200 billion per year in the U.S. according to the Intelligence Group—a figure that should continue to grow as they age and become more established. But capturing these dollars has proven challenging. In the U.S., this generation has different interests than their predecessors, and marketers and retailers must pay attention to the unique shopping habits of this young generation.

Read then entire article here courtesy of nielsen.com.

Monday, November 2, 2015

Bye-Bye, Black Friday? REI Proves It's Already Happening

Outdoor retailer REI says it is shuttering the shop this Black Friday, the biggest shopping day of the year, and urging its customers to #OptOutside. It’s even extending the holiday to e-commerce, and says it intends to feature a black takeover screen on its site, encouraging customers to get outdoors with friends and family. Experts say that it’s just the latest example of Americans growing increasingly blasé about retailers’ relentless hype leading up to Thanksgiving weekend. 

REI, which is the nation’s largest co-op, says it sent a letter to its 5.5 million members, explaining that it intends to pay all 12,000 of its employees to skip the mall and head to the mountains instead, using a social media campaign to encourage them to share their outdoor adventures. (A dedicated Web site offers recommended hikes.)

Friday, October 30, 2015

Mobile Payments Will Triple in the US in 2016


The number of people in the US using their phones to pay for goods and services at the point of sale will continue to climb steadily, with 2016 being a year of significant growth for the technology. According to the latest proximity mobile payments forecast from eMarketer, the total value of mobile payment transactions in the US will grow 210% in 2016.

eMarketer defines proximity mobile payments as point-of-sale transactions that use mobile phones as a payment method, via tapping, waving and similar functionality.

In 2015, mobile payments will total $8.71 billion in the US, with users spending an average of nearly $376 annually using their mobile phone as a payment method. By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually. Total mobile payment sales will rise faster than average spending per user in 2016 because of the growth in the number of overall users of the technology.

Several factors will drive substantial mobile payments... what are those factors? Read the entire article here courtesy of emarketer.com.

Thursday, October 29, 2015

Increasing Audience Engagement Key Objective in Social Media Marketing

Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but more importantly, increase audience engagement.

An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.
It may be impossible to achieve strategic success without tactical effectiveness, and according to 82% of marketing professionals, creating compelling content is key to this.


What should that content include? Read the entire article here courtesy of emarketer.com.





Wednesday, October 28, 2015

Mother may I?

Way Beyond Blogging:US Mothers' Likes and Dislikes
on Social Media

The digital landscape has changed drastically from the height of the mother blogging era. Mothers are now making strong waves on Pinterest, YouTube, Instagram, Twitter, and of course, Facebook. Maria Bailey, CEO of BSM Media and author of “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” spoke with eMarketer’s Alison McCarthy about the shifting behaviors of digital mothers and what that means for marketers.

Read the interview and other articles like this at emarketer.com.



Tuesday, October 27, 2015

Getting Inside the Consumer's Head

Simple retail environment interventions can lead to dramatic sales results; simple truths about today’s shoppers can help you capture greater revenue opportunities.

What would you do if you could have exhaustive, carefully recorded and measured data on shopper behavior, motivations and perceptions at point of purchase? You’d want to get your hands on that ASAP, right?

Herb Sorensen, Ph.D., an American Marketing Association award-winner who has been a consultant to Fortune 100 corporations for more than 40 years, knows the thought patterns and processes consumers go through when they shop. His decades-long accumulated studies led to his patented shopper-tracking technology, PathTracker, which is aimed at changing retail marketing strategies from a traditional “product centric” perspective to a new “shopper centric” focus.

Putting his knowledge into practice can mean money in the bank for retailers. Drawing on second-by-second analyses of millions of shopping trips, Sorensen has studied how shoppers behave—what they look at, where they go and how they make buying decisions as they travel through retail stores.

Read the entire article and others like it here courtesy of petproductnews.com.

Monday, October 26, 2015

For Boomers Make Sure Your Marketing Hits Home

The largest, wealthiest generation in history is now retiring at a rate of 10,000 per day, a trend that will continue every day for the next 15 years. The better part of the nearly 76 million Baby Boomers are now in the process of “reverse commuting” – shifting their daily focus from the workplace to the home-place. As the hours that were once spent commuting and at work are reallocated to the home, the dynamics of how the home is used and how lives are lived within it will undergo sweeping changes.

This shift is an opportunity to market products and services that align with newly emergent needs and desires of a home-centric lifestyle. Google’s purchase of home systems innovator Nest Corporation for a reported $3.3 billion is just the “tip of the iceberg” and the latest indication that the remigration to the home-place is a real marketing power trend. When a high-tech software company such as Google decides to invest billions in home-based consumer technology, they must believe that the market for these products and services has a great deal of room to grow.

Read how that trend will manifest itself and other articles like this at mediapost.com.

Friday, October 23, 2015

How to Cater to Gen Z this Holiday Season



Although they are young, Generation Z has considerable buying power and influence. Gen Z will account for 40% of all consumers by the year 2020. Tweens today wield $43 billion in annual spending and influence another $150 billion.

Having grown up during Facebook, Twitter, and even the iPhone, Gen Z members are tech savvy and expect nothing less from the retailers they shop with. If you’re a retailer feeling overwhelmed and unable to be seen or heard over the constant onslaught of selfies and snapchats, don’t fret. 


There are four ways to better reach Gen Z this holiday season, read them and the entire article at chainstoreage.com. 

Thursday, October 22, 2015

How to Win at Customer Service: Keep It Simple




Nearly nine in 10 internet users worldwide believe that good service makes them feel more positive about brands, according to an August 2015 Ovum and Opinium Research study. For marketers, the question is what makes customer service “good” enough to drive this result.

While 81% of respondents replied that they are only looking to have their questions answered—which implies quite a low bar to reach for adequate customer service—there are still ways for companies to stand out.


When asked why a recent positive experience with a company stood out, 46% of internet users responded that they felt their request was dealt with quickly. Another 30% said customer service had understood their issue and history. A picture emerges: Many internet users seem to be looking for simplicity, directness and speed.


So what actions do internet users take after a positive experience with customer service? More than six in 10 (61%) alert friends and family to the experience, and 38% of respondents write a positive review about the experience.

So how is YOUR customer service? Let us serve you today. Read the entire article here courtesy of emarketer.com.

Wednesday, October 21, 2015

RADIO'S RETURNS HAVE ADVERTISERS ACROSS CATEGORIES TUNING IN!

Getting the most bang for the buck is something every advertiser covets. With all the places to reach consumers these days—from full-page print glossies to online native advertising—brands are faced with increasingly tough choices. But while new digital formats are capturing headlines, traditional formats—specifically radio—could give advertisers the returns they want.
Source 2015 Nielsen

A recent Nielsen sales effect study examined radio’s return on ad spend in four retail categories—department stores, home improvement stores, mass merchandisers and quick-service restaurants. The research showed that, depending on the category, every dollar spent in radio advertising could generate up to $17 of revenue from listeners exposed to ads. Hispanic consumers led all categories measured in total spend and drove increased sales ranging from 9% to 49%.

The research combined data from Nielsen’s Portable People Meter (PPM) panel with Nielsen Buyer Insights credit and debit card data to measure sales driven by advertising. Study participants were separated into two groups and weighted to be identical on key characteristics including: age, gender, race, education, employment status, household size, children and buying history. The main difference between the test and controlled groups was radio exposure.

For each category, radio exposure positively affected bottom-line sales and drove new, valuable shoppers.

Tuesday, October 20, 2015

Remembering Luther, one year later




Courtesy of David Carroll at Chattanooga Radio @ TV


On Monday, October 20, 2014, I woke up and did my daily routine. First, I look at my phone. I check e-mails, messages, Twitter and Facebook. Most days I find I didn’t miss anything important.


But that morning, there was a message from Danny Howard, the manager at Sunny 92.3, WDEF radio. Danny used to invite me to fill in for Luther Masingill during his rare illnesses and vacations. Danny informed me that Luther had passed away overnight, and asked me to come to the studio to reminisce about his life. Of course, I said “I’m on the way,” before realizing I should probably shower and get dressed. In reality, I’m pretty sure I just stood around and processed it for a few minutes.


As you know, Luther was very special to me, and became even more so during the past few years. Even though he was 92, I wasn’t prepared for his death. For most of his life, he had an incredible run of good health. From back in the 1940s, all the way to 2002, he never called in sick. Not once. He loved his job so much, he often came in when he probably shouldn’t have. Starting when he was about 80, he would indeed get sick now and then, and he did miss a few days, when his wife Mary would insist he stay home. But he was what coaches would call a “gamer.” When his number was called, he stepped up to the plate.


He had beaten a couple of serious illnesses in the year before his death, and that may be why I was so surprised when I heard the bad news. In April 2013, he got a urinary tract infection, which is very painful, and often fatal for elderly patients. I went to see him in the hospital, and he was responsive, but weak. Upon leaving, I remember thinking that might be the last time I’d see him. So of course, a week later he was back on radio and TV.



Two months later, in June 2013, he was back in the hospital, this time with pneumonia. Again, at age 91, this was very serious. Many elderly pneumonia patients don’t leave the hospital alive. During this visit, he looked even sicker and weaker than he did in April. He was not as responsive, and honestly, I was sure I’d seen him for the last time. Well, you guessed it. A few days later he was back at work. So you can’t blame me for thinking he could beat just about anything.


As it happened, in mid-July of that year, I was scheduled to do a program about my Chattanooga Radio & TV book at the Tennessee Valley Theater in Spring City, Tennessee. The owner had asked me to put together a show with some pictures, video and jokes to entertain a theater audience. I gladly agreed, and for several weeks I worked on that show. Although I had taken Luther along to some events, I never even considered it this time due to his health problems.

About two weeks prior to the show date, he called me. “David,” he said, “I got a flyer in the mail, and it says you’ll be doing a show in Spring City on July 17. Would you like for me to go?” Of course I would, if he was able to do so. He loved the stories and the memories, and the audiences loved him. I would set up his jokes, and he delivered the punch lines with his great timing. “Luther?” I’d say, “Are you still doing your exercises?” “Absolutely,” he’d reply. “Every morning, I touch the tips of my shoes fifty times.” “Really?” I’d say. “Yes sir,” he would reply. “Then I take those shoes off the dresser and put ‘em on my feet.” I heard that one a few hundred times, and he made people laugh every time.


Anyway, when he asked about the Spring City show, I cautioned him, “It’s about fifty miles away, and it’s late on a Saturday night. Are you sure you’ll feel up to it?” “I’ll tell you what,” he said. “Call me that morning, and I’ll see how I feel.”


So I did. Around 10 o’clock that morning, I called him. “Luther, the show is tonight. Do you feel like going?” “Call me back in about ten minutes,” he said. “I’m buying a new lawnmower.”


Well, he bought his lawnmower, mowed his yard, and went along for the ride to Spring City. We had a great time, and we did all of his jokes. I’m glad I got to spend a little extra time with Luther. To this day, every time I mention his name to an audience, everyone smiles. Yes, even now, Luther leaves them smiling. How’s that for a great legacy?


Here’s one of my favorite interviews with Luther, as he was nearing his 70th anniversary on the radio, in 2010:


Monday, October 19, 2015

Twitter Axes 8% Of Staff

Confirming a week of rumors, Twitter on Tuesday announced plans to cut up to 8% of its workforce, or as many as 336 staffers.

The news comes on the heels of co-founder Jack Dorsey’s return as CEO, alongside calls from investors to streamline the company’s offerings.

“We are moving forward with a restructuring of our workforce so we can put our company on a stronger path to grow,” Dorsey explained in a letter to employees.

“Product and engineering are going to make the most significant structural changes to reflect our plan ahead,” Dorsey said. “We feel strongly that engineering will move much faster with a smaller and nimbler team, while remaining the biggest percentage of our workforce.”

Taking aim at Twitter’s reputation as a laggard when it comes to product development, Dorsey promised that his team is “working around the clock to produce streamlined road map for Twitter, Vine and Periscope.”

Furthermore, Dorsey said the company’s core focus is on “experiences which will have the greatest impact.”

To that end, Twitter debuted its new Moments service, last week. Repackaging its high-caliber content, much like a news publication, Moments surfaces timely stories in clearly defined blocks.

Formerly named Project Lightning, Moments is squarely aimed at the millions of consumers who have yet to embrace Twitter in its current -- and what many call confusing -- form.

Beyond its engineering teams, Dorsey said the rest of Twitter’s organization was being streamlined.

Twitter on Tuesday also assured investors that third-quarter revenue and adjusted profit would meet or exceed earlier forecasts. The company previously said it expected ranges of $545 million to $560 million and $110 million to $115 million, respectively. Third-quarter numbers have yet to be reported.

Twitter had around 2,000 employees when it went public in mid-2013. By last quarter, it had more than doubled that number to around 4,100 positions.

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