Tuesday, February 17, 2015

Learn to Leverage Radio

Along with print and TV, radio is one of the most popular forms of conventional, "offline" advertising. It can also be one of the most effective. This is partially because radio is oriented around formats, which gives business owners a big advantage in targeting audiences vs. print or TV. So how do you use this great medium effectively? Here are five main factors to consider: your target market, costs, schedule, economy of words and the right sound. Take just seven minutes and read the entire article from Entrepreneur here.

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