What do people talk about when they talk about on Facebook? Soon marketers will have the answer.
Facebook will start telling marketers the types of people who are talking about specific topics on the social network as well as the kinds of things they're saying, through a partnership with social data firm DataSift.
This so-called topic data can include the demographics of the people discussing a topic, the specific things they're talking about within a given topic including brand names and products -- and even the sentiment of those posts on a topic. Advertisers will be able to filter within these topics by the location and demographic info of the people discussing a topic on Facebook. Read the full article, here.
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