Monday, March 9, 2015

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio. According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S.

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