Mobilegeddon has arrived, and the very nickname says everything you need to know about concerns over Google's GOOGL +2.89% new formula for showing search results on smartphones, which launches today.
Overblown concerns, that is.
Online publishers are understandably worried about Google’s newmobile-friendly algorithm, which will provide a boost to websites that look good on smartphones while penalizing those that don’t. The change could have a potentially huge impact and raises a lot of worries that many sites will disappear from Google’s results on smartphones (results on desktops and tablets aren’t affected, nor are search ads). Even many large companies’ sites aren’t ready and many small businesses have too many other things to contend with besides yet another website project. Read the entire article here via Forbes.
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