The Nielsen data shows that 243 million Americans (over the age of 12) listen to AM/FM radio each week. Audio consumers spend more than half (52.1%) their time listening to radio, according to the statistics, and traditional radio has an 8-to-1 time spent advantage over burgeoning technologies like internet radio and streaming outlets. Furthermore, AM/FM continues to be the source of in-car listening for the most Americans.
This means a lot for the advertising world, the numbers suggest, as advertisers achieve over $6 of incremental sales for every $1 spent on radio.
We in the media spend a great deal of time reporting on newer forms of audio consumption — megastar-backed projects like Tidal, for instance — but AM/FM radio’s continued (and under reported) dominance stems from one unavoidable fact: Most people have a car.
(Source: Andrew Kirell)