Tuesday, June 23, 2015

How to engage Millennials on social media...

Much has been said in the media about what it takes for restaurants to gain a share of the revenue the Millennial crowd has to offer. We know they favor local, high-quality food and appreciate craft beer. They prefer organic, fair trade and knowing the origins of their food.

But how do restaurants catch their attention in the vast land of social media?

Joshua Swanson, a digital marketing executive and consultant with an admitted "addiction to starting businesses", answered that question last month during his session, "Understand & Engage Millennials Using Social," at the NRA 2015 show in Chicago. As the CEO of GoToMyApartment, an agency focused on digital marketing in the multifamily sector, Swanson's expertise focuses on the minds, feelings and actions of Millennial consumers, who were born between 1977 and 2000. Read the entire article here courtesy of PizzaMarketPlace.com.

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