Wednesday, June 17, 2015

Where Do Millennials Love to Shop? Hint: It's Based in Bentonville, Ark.

The reason may be its investment in e-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be Tommee Tippee baby bottles.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," said Matt Kistler, Walmart senior VP-consumer insights and analytics.

"That kind of shocks a lot of people, including inside the company," admitted Walmart Chief Marketing Officer Stephen Quinn.  Read more here courtesy of Ad Age.

No comments:

Post a Comment