Wednesday, June 17, 2015
Where Do Millennials Love to Shop? Hint: It's Based in Bentonville, Ark.
The reason may be its investment in e-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be Tommee Tippee baby bottles.
"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," said Matt Kistler, Walmart senior VP-consumer insights and analytics.
"That kind of shocks a lot of people, including inside the company," admitted Walmart Chief Marketing Officer Stephen Quinn. Read more here courtesy of Ad Age.
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