Wednesday, July 15, 2015

Half of 2015's Best-Perceived Brands Predate the Web

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust and admire, half of the top 10 are old-line companies that predate the Web.

That's one of the findings of BrandIndex's semiannual survey of America's best-perceived brands. The research house queried about 1.2 million adults over age 18, asking them to rate brands according to quality, satisfaction, overall impression and other attributes. And while the latest list of best-perceived brands includes digital behemoths like Apple and Netflix, half of the names are companies like Ford, Lowe's and Subway (the recent Jared Fogle controversy notwithstanding).  Read the entire article from Robert Klara at Adweek here.  

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