Friday, July 31, 2015

Internet users demand transparency before dishing out personal details

Consumers are willing to hand over data in exchange for money, but concerns about data protection among both marketers and internet users suggest they’ll only go so far. Based on April 2015 research by Gigya, transparency goes a long way in easing these doubts.

When the study asked US and UK internet users what would make them willing to share information with a company or brand, respondents were most likely to give in if they knew the information would only be used by the company they were sharing it with. Similarly, web users would also hand over the details if the company had made it clear how they would use their information. Comfort with the amount and type of information they were asked for landed in third.

January 2015 research by Vanson Bourne for EMC indicated that companies were aware of expectations for transparency. Nearly four in 10 business leaders worldwide said their customers wanted greater transparency into interactions with their business than they had between five and 10 years ago.  Read the entire article here courtesy of emarketer.com

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