Thursday, July 30, 2015
Radio: The All-But-Forgotten Medium With The Biggest Reach
You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference. In terms of the American population, this means that 243 million people over the age of 12 are listening to old-fashioned broadcast AM/FM radio every week. It may all come down to the fact that as long as we have cars, we’ll be listening to the radio. And since I can’t see a time coming when that won’t be the case, it’s quite clear that radio – and its tremendous reach – is here to stay. Read the entire article here.
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