Thursday, July 30, 2015

Radio: The All-But-Forgotten Medium With The Biggest Reach

Iraqi radio collector and restorer Karim al-Aqidi shows old radio sets in his apartment in Baghdad. Aqidi, 56, graduated from art school with a degree in painting, but dedicated himself to his hobby of repairing and restoring radio sets which, for him, tell the history of Iraq. (ALI AL-SAADI/AFP/Getty Images)
You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference. In terms of the American population, this means that 243 million people over the age of 12 are listening to old-fashioned broadcast AM/FM radio every week. It may all come down to the fact that as long as we have cars, we’ll be listening to the radio. And since I can’t see a time coming when that won’t be the case, it’s quite clear that radio – and its tremendous reach – is here to stay. Read the entire article here.

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