By now, it's common knowledge that content marketing is a smart strategy. A full 92 percent of marketers embrace content marketing as a choice method, and 58 percent of them plan to increase content marketing budgets (source).
Like any marketing method, however, content marketing needs focus. It's not enough to simply publish content. Instead, marketers must define who they want to reach and how they're going to do it.
Millennials are a great marketing target. The question is: How do you conduct a content marketing approach that will connect with them? Here are the five techniques proven to get results. Read the five techniques and the rest of the article here courtesy of inc.com.
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