Monday, August 17, 2015

Effective Marketing Appeals to Emotions Instead of Reason

On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How can your business stand out among the clutter?

Whether you are a Fortune 500 company or a recently funded startup, the best way for your business to stand out is by building emotional connections with your audience. Your business needs to acknowledge that selling a product is no longer enough. Now it’s all about the experience you provide with it. This experience is dependent on your ability to trigger the right emotions, from the right audience, at the right time.

By taking a look at the three marketing concepts explained below, you will see how leveraging your audience’s emotions will increase engagement with your business, convert leads and drive sales.  Read the entire article here courtesy of

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