Tuesday, August 11, 2015

Mobile Location-Based Ads Must Hit Audience Spot On

Eight in 10 marketers worldwide use location targeting for mobile advertising, according to May 2015 polling by xAd. And responses indicated such campaigns are about more than location—it’s critical to reach the right audience members once they’re in the right spot.

When xAd asked agency and brand marketers who used mobile location-targeted ad campaigns how they did so, respondents from both groups were most likely to say they leveraged the tactic to target a specific audience. Targeting consumers around businesses or points of interest ranked second among both groups—with agencies much more enthusiastic than brands about this option—while the more general activity of sending location-relevant messages was much less popular, landing in third. (By the way did you know that Radio Chattanooga offers a Targeted Digital Advertising Package?) Read the entire article here courtesy of emarketer.com.

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