According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!
The report also noted that the majority of consumers in these markets are connecting to the radio and spending a lot of time listening as well. More than 86% of consumers tune in during the week and spend more than 15 hours of their media time with radio.
So who are the listeners in the 215 local markets that are covered in this report?
Small and medium market radio listeners are evenly split when it comes to gender. Radio also reaches across the generations—86.8% of Boomers (aged 50-74), 86.5% of Millennials (12-34) and 89.9% of Gen Xers (35-49) are reached by radio in these markets each week.