Radio’s national audience hit an all-time high for the second year in a row in the second quarter. Some 245 million Americans age 12 and older used radio in a given week during the three months ending June 30, according to Nielsen’s Audio Today report.
The number provides another statistic for the industry to tout as it reminds advertisers that it surpassed television as the nation’s top reach medium in the first quarter. In each of the past two years, radio’s weekly cume audience has reached all-time highs, according to Nielsen. Read the entire article here courtesy of insideradio.com.
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