Monday, August 31, 2015

US Consumers Continue to Turn Off Pay TV Subscriptions



The 13 largest US pay TV providers saw worst quarterly net loss ever in Q2 2015

According to data from Leichtman Research Group Inc. (LRG), the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.

Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855—far better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop. The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network, with a net decline of 133,000—its lowest quarterly loss.

Telco providers added 4,000 subscribers in Q2 2015—miniscule compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.  Read the entire article from emarketer.com here. 


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