Tuesday, September 8, 2015

4 Harsh Marketing Lessons From 4 Small-Business Owners

Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business.

We don’t have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good, especially when it comes to marketing.

But don’t worry. You’re not alone. I hand-picked four of the many winners of a recent marketing contest called the Spark Plug campaign, sponsored by Capital One Bank (a client of my company, but I am not being compensated to write this), that provided Spark Business Bank customers an opportunity to receive customized marketing ads utilizing their own marketing dollars. I asked each winner about a big marketing mistake each made.  Read the entire article here courtesy of Entrepreneur.com.

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