Monday, September 28, 2015

How Google Will Know You Better Than You Know Yourself

Google has updated a patent for a wrist-worn device with removable headset with the U.S. Patent & Trademark Office that has multiple sensors and can collect data such as heart rate, skin conductivity, movement rate, and frequency.

Skin connectivity and heart rate hold promises in terms of predicting user intent, although Google's patent inventors make no mention of using the technology to target advertisements or content. When connected to the Internet and given permission by the wearer, the possibilities for serving content -- from medical to retail -- become endless. In this scenario, search engine advertising and marketing turns into a push technology rather than pull, based on data.


Read more about the device and how it could be used here courtesy of MediaPost.com

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