Thursday, September 17, 2015

Survey: Holiday shopping season in full swing for 32 million Americans

Though summer hasn’t officially ended, holiday shopping is already on millions of Americans’ to-do lists.

About one in seven American adults have already started their holiday shopping, according to a survey of 1,004 adults conducted over the Labor Day weekend. That means about 32 million American parents started crossing gifts off their holiday shopping lists before many kids even finished their summer breaks.

Among holiday shopping early birds, the survey found that parents are about twice as likely as those without kids to have their holiday shopping underway.

Overall, 15% of Americans said they plan to start shopping earlier this year compared with last year, particularly Millennials. Over 22% of 18- to 29-year-olds said they will move up their shopping schedule this year, while only 9% of people 50 and older are eager to do the same.

Customer psychologist Kit Yarrow said it is not surprising that people have started their shopping earlier this year. Two of the driving forces, she said, are more flexibility with online shopping and special retail promotions.

Read the entire article here courtesy of USA Today. 

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