From Target to Macy’s to Whole Foods Markets, retailers are frantically fighting for Millennial loyalty. But that rush for young(er) ‘uns risks creating a kind of demographic ghetto, argues Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn. She tells Marketing Daily why some brands can win using campaigns and strategies that span generations.
Question and very insightful answers are here courtesy of MediaPost.com.
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