Some 21% of sent email messages do not reach their intended recipients, according to new research announced today by Return Path. Global inbox deliverability rates have decreased by 4% since 2014, when only 17% of emails did not reach their intended recipient.
Return Path’s 2015 Deliverability Benchmark Report analyzed inbox placement statistics by country, industry and email provider. The report was based on a representative sample of the 357 million email marketing messages that Return Path has tracked this year.
Both spam trap emails and missing emails were included in the deliverability statistics.
Read the entire article here courtesy of MediaPost.com.
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