Monday, October 26, 2015

For Boomers Make Sure Your Marketing Hits Home

The largest, wealthiest generation in history is now retiring at a rate of 10,000 per day, a trend that will continue every day for the next 15 years. The better part of the nearly 76 million Baby Boomers are now in the process of “reverse commuting” – shifting their daily focus from the workplace to the home-place. As the hours that were once spent commuting and at work are reallocated to the home, the dynamics of how the home is used and how lives are lived within it will undergo sweeping changes.

This shift is an opportunity to market products and services that align with newly emergent needs and desires of a home-centric lifestyle. Google’s purchase of home systems innovator Nest Corporation for a reported $3.3 billion is just the “tip of the iceberg” and the latest indication that the remigration to the home-place is a real marketing power trend. When a high-tech software company such as Google decides to invest billions in home-based consumer technology, they must believe that the market for these products and services has a great deal of room to grow.

Read how that trend will manifest itself and other articles like this at mediapost.com.