Tuesday, October 27, 2015

Getting Inside the Consumer's Head

Simple retail environment interventions can lead to dramatic sales results; simple truths about today’s shoppers can help you capture greater revenue opportunities.

What would you do if you could have exhaustive, carefully recorded and measured data on shopper behavior, motivations and perceptions at point of purchase? You’d want to get your hands on that ASAP, right?

Herb Sorensen, Ph.D., an American Marketing Association award-winner who has been a consultant to Fortune 100 corporations for more than 40 years, knows the thought patterns and processes consumers go through when they shop. His decades-long accumulated studies led to his patented shopper-tracking technology, PathTracker, which is aimed at changing retail marketing strategies from a traditional “product centric” perspective to a new “shopper centric” focus.

Putting his knowledge into practice can mean money in the bank for retailers. Drawing on second-by-second analyses of millions of shopping trips, Sorensen has studied how shoppers behave—what they look at, where they go and how they make buying decisions as they travel through retail stores.

Read the entire article and others like it here courtesy of petproductnews.com.