Friday, October 23, 2015

How to Cater to Gen Z this Holiday Season



Although they are young, Generation Z has considerable buying power and influence. Gen Z will account for 40% of all consumers by the year 2020. Tweens today wield $43 billion in annual spending and influence another $150 billion.

Having grown up during Facebook, Twitter, and even the iPhone, Gen Z members are tech savvy and expect nothing less from the retailers they shop with. If you’re a retailer feeling overwhelmed and unable to be seen or heard over the constant onslaught of selfies and snapchats, don’t fret. 


There are four ways to better reach Gen Z this holiday season, read them and the entire article at chainstoreage.com.