Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but more importantly, increase audience engagement.
An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.
It may be impossible to achieve strategic success without tactical effectiveness, and according to 82% of marketing professionals, creating compelling content is key to this.
What should that content include? Read the entire article here courtesy of emarketer.com.
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