Year in and year out, email marketing remains a dependable tactic for retailers. Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and the ability to better personalize messaging are creating new possibilities for reaching consumers more effectively. But, as we explore in the new eMarketer report, “Retail Email Marketing: Benchmarks and Trends in the US,” any improvements are likely to be gradual, not revolutionary.
Read the entire article here courtesy of emarketer.com.
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