Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be opinionated or hold strong beliefs about their life values.
For marketers it's lucrative segment to tap into: this age group is estimated to have$1.3 trillion in annual buying power and, at the same time, is absolutely resistant to traditional advertising in all its forms and shapes.
So what should a company do when it comes to marketing to millennials?
As a millennial and a marketing consultant, I have made the following list of tested and tried tips to help you win hearts, minds and dollars of the millennial consumers.
Read more here courtesy of Huffington Post.
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