Millennial mothers in the US are digitally savvy. This group not only relies on their mobile devices to research, read reviews and ultimately buy, but also feels comfortable making purchases online without having to see items first in person.
According to September 2015 research by Roth Capital Partners (ROTH), almost half (46.8%) of mother internet users ages 20 to 35 primarily made digital purchases via their mobile phone or tablet.
Asked about how they Use their smartphone when in-store or out shopping, 75.2% of respondents polled searched for better prices elsewhere, nearly two-thirds (65.8%) searched for or read product reviews and 62.1% searched for or downloaded mobile coupons.
Read more at emarketer.com.
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