President and Senior Strategist
Although the baby boomer generation is broadly defined as consumers between the ages of 51 and 69, the demographic is heavily stratified. When it comes to mobile device adoption, there are key differences driven by gender and age. Lori Bitter, consultant at The Business of Aging and author of “The Grandparent Economy,” spoke to eMarketer’s Maria Minsker about those patterns.
Read the interview here courtesy of emarketer.com.