Millennials fascinate marketers and retailers. These young consumers make up nearly a quarter of the population and already spend about $200 billion per year in the U.S. according to the Intelligence Group—a figure that should continue to grow as they age and become more established. But capturing these dollars has proven challenging. In the U.S., this generation has different interests than their predecessors, and marketers and retailers must pay attention to the unique shopping habits of this young generation.
Read then entire article here courtesy of nielsen.com.
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