For all the obsessing marketers do about Baby Boomers (now knocking on the door of 70); Gen Xers (thinking about early retirement) and Millennials (in the market for Rogaine) Gen Z gets far less attention. But Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn., says it’s time for brands to pay more attention to the power of Gen Z, those born between 1995 and 2010. She tells Marketing Daily why these kids have so much clout.
Read the interview brush up on Gen Z basic her courtesy of mediapost.com.
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