Innovations that will transform the future of email marketing
Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong. According to salesforce.com statistics, 82 percent of customers do open email sent to them by companies.
In the constant evolution of digital media, email marketing has stood strong and has proved to be the most reliable touch point for marketers to interact with their customers and prospects. Here are a few innovations that marketers of today think will make email marketing evolve as one of the leading marketing methods in the near future and beyond.