Thursday, December 3, 2015

Mobile App Users Reluctant to Share Location

Privacy and security are critical to mobile users, most of whom have some understanding of how revealing their mobile data—including location—can be to advertisers, publishers, governments and other internet users. And for many, that means not using location services at all, potentially diminishing their mobile experiences.

According to research from mobile location services provider Skyhook Wireless, US mobile app users are more likely to turn on location services for weather apps than for any other category—but even then, when the utility of location-sharing is obvious, 35% of app users refuse to do so.

Read the entire article here courtesy of emarketer.com.