Thursday, February 19, 2015

Small businesses don’t 'like' the new Facebook

Facebook, which changed the way the world shares memories and keeps in touch with friends and family, wasn’t originally a marketing tool for businesses. However, businesses quickly figured out that they could also promote their sales events and publish PR news to “engage” with customers and increase sales. The key was to attract as many “likes” as possible to build a network of followers to market to on Facebook.

These free promotional announcements via social media were often the best advertising tool available to small businesses, but Facebook recently changed the game. In January, Facebook began filtering out unpaid sales and promotional posts on business news feeds.... now what? Take a few minutes and read the entire article from Ed Zimmerman at Fast Casual, here.

Tuesday, February 17, 2015

Learn to Leverage Radio

Along with print and TV, radio is one of the most popular forms of conventional, "offline" advertising. It can also be one of the most effective. This is partially because radio is oriented around formats, which gives business owners a big advantage in targeting audiences vs. print or TV. So how do you use this great medium effectively? Here are five main factors to consider: your target market, costs, schedule, economy of words and the right sound. Take just seven minutes and read the entire article from Entrepreneur here.