Facebook, which changed the way the world shares memories and keeps in touch with friends and family, wasn’t originally a marketing tool for businesses. However, businesses quickly figured out that they could also promote their sales events and publish PR news to “engage” with customers and increase sales. The key was to attract as many “likes” as possible to build a network of followers to market to on Facebook.
These free promotional announcements via social media were often the best advertising tool available to small businesses, but Facebook recently changed the game. In January, Facebook began filtering out unpaid sales and promotional posts on business news feeds.... now what? Take a few minutes and read the entire article from Ed Zimmerman at Fast Casual, here.