Tuesday, March 3, 2015

Radio still rules the road...

A research study conducted by Ipsos, a leading global independent market research company, makes it clear that AM/FM radio remains the overwhelmingly preferred audio entertainment option in the car. AM/FM radio still dominates in-car listening as the top platform used, with 84% of consumers using it in the car, followed by CD players at 64% -- but radio still maintains a huge leadership position over the next closest service choice, Sirius/XM – which had 22%. Pandora was 18%; iHeartRadio was 8%; HD Radio 7%; and Spotify was 7%. Read the whole article here.