Friday, March 13, 2015

Facebook knows... and tells all!

What do people talk about when they talk about on Facebook? Soon marketers will have the answer.  

Facebook will start telling marketers the types of people who are talking about specific topics on the social network as well as the kinds of things they're saying, through a partnership with social data firm DataSift.

This so-called topic data can include the demographics of the people discussing a topic, the specific things they're talking about within a given topic including brand names and products -- and even the sentiment of those posts on a topic. Advertisers will be able to filter within these topics by the location and demographic info of the people discussing a topic on Facebook.  Read the full article, here

Monday, March 9, 2015

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio. According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S.