Friday, March 27, 2015
The number of US Instagram users increased nearly 60% in 2014, bringing the social network’s US monthly user base to 64.2 million people, according to new figures from eMarketer. By 2018, Instagram’s US user base will top 100 million, reaching 106.2 million that year, when growth finally begins to taper off and dips into single digits for the first time.
Thursday, March 26, 2015
Marketers should think twice before discounting the influence of Baby Boomers, who still control 70% of all disposable income in the United States, according to U.S. News & World Report.
Tuesday, March 24, 2015
Today, 64 percent of consumers purchase dinner away from home at least once a week, versus 52 percent in 2011. At the same time, late-night dining occasions are on the rise too: 25 percent of those aged 18-34 say they are visiting restaurants late at night more often now than they were two years ago. Technomic's Dinner & Late-Night Consumer Trend Report explores the traffic-driving sales opportunities.
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