Wednesday, April 22, 2015

Targeting Teens? Get on Instagram!

There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media platform among the group after Facebook (71%). - See more at here.

Tuesday, April 21, 2015

VINYL ALBUMS SALES ARE SPINNING

First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl–perhaps the most potent, transcendent and game-changing form of music content discovery to date.  But because of continued demand from music aficionados who relish the long-form album, as well as a groundswell surrounding Record Store Day, vinyl remains a viable way for music fans to listen to both new and classic albums.  In fact, sales of vinyl are actually increasing at a rapid clip. According to Nielsen, vinyl album sales in the U.S. have grown a whopping 260% since 2009.