Monday, May 18, 2015

How Can Small Businesses Get, and Keep, Clients?

When it comes to bringing in new business, word-of-mouth is still the most effective marketing channel for small and medium-sized businesses, cited by 28% polled in November 2014 by BrightLocal. For those looking to go beyond chatter though, search engine optimization and online local directories were the second and third most effective marketing channels for bringing in new leads and customers, followed by email marketing. Read the full article here and just in case you hadn't heard; radio listeners generate nearly 240 billion word of mouth impressions per year – more than that produced by heavy users of TV, print or the internet.