Friday, June 12, 2015

New Parents: The Overlooked Consumer

When it comes to targeting a specific slice of the consumer pie, operators often focus on the much-discussed Millennials or even the younger Generation Z, sure to inherit their laurels as the hot new demographic.  Read more here.

Thursday, June 11, 2015

Q973 / 993 Chattanooga

Q973 / 993 is Chattanooga, Northeast Georgia and Alabama's home for the heart and soul of true country!

Q's audience is loyal, dedicated and responsive!
Contact us today at (423) 321-6200 and put the Q to work for your business.

Wednesday, June 10, 2015

Father’s Day Spending to Reach $12.7 Billion!

Father’s Day may not be the most lucrative consumer holiday of the year for retailers, but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs and more. And, according to NRF’s 2015 Father’s Day Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $115.57 on gifts, nearly even with last year’s $113.80. The survey found 75.4 percent of Americans said they plan to celebrate Father’s Day.  Continue reading here.

Tuesday, June 9, 2015

Whatever You Do, Don’t Call Them Grey (or Silver)

Brands avoid marketing to women 50+ because they fear it will damage their brand equity – especially with the younger consumers they can’t afford to turn off. Maybe Millennials and Boomers are ready for the same message. Take a few moments and read the latest from Media Post.