Friday, June 19, 2015

5 things millennials actually do own...

Millennials — the generation most associated with the so-called sharing economy — may tend to rent big-ticket items that their parents owned by their age, like homes and cars, but they’re still buying plenty of other — often expensive — things.  Want to know what five things that millennials — people roughly between the ages of 18 and 34 — like to buy? Read the full article here courtesy of Marketwatch.

Wednesday, June 17, 2015

Where Do Millennials Love to Shop? Hint: It's Based in Bentonville, Ark.

The reason may be its investment in e-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be Tommee Tippee baby bottles.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," said Matt Kistler, Walmart senior VP-consumer insights and analytics.

"That kind of shocks a lot of people, including inside the company," admitted Walmart Chief Marketing Officer Stephen Quinn.  Read more here courtesy of Ad Age.

Monday, June 15, 2015

90 percent of Americans listen to RADIO each week!

Source: Nielsen
When you think of radio as a form of media, you likely think of words like “outdated,” “for old people,” or “just for my commute.” But as it turns out, new statistics show that radio is still very much a popular form of entertainment in America — in fact, more than 90 percent of Americans listen to it each week.

The Nielsen data shows that 243 million Americans (over the age of 12) listen to AM/FM radio each week. Audio consumers spend more than half (52.1%) their time listening to radio, according to the statistics, and traditional radio has an 8-to-1 time spent advantage over burgeoning technologies like internet radio and streaming outlets. Furthermore, AM/FM continues to be the source of in-car listening for the most Americans.

This means a lot for the advertising world, the numbers suggest, as advertisers achieve over $6 of incremental sales for every $1 spent on radio.

We in the media spend a great deal of time reporting on newer forms of audio consumption — megastar-backed projects like Tidal, for instance — but AM/FM radio’s continued (and under reported) dominance stems from one unavoidable fact: Most people have a car.

(Source: Andrew Kirell)