Friday, June 19, 2015
5 things millennials actually do own...
Millennials — the generation most associated with the so-called sharing economy — may tend to rent big-ticket items that their parents owned by their age, like homes and cars, but they’re still buying plenty of other — often expensive — things. Want to know what five things that millennials — people roughly between the ages of 18 and 34 — like to buy? Read the full article here courtesy of Marketwatch.
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Wednesday, June 17, 2015
Where Do Millennials Love to Shop? Hint: It's Based in Bentonville, Ark.
The reason may be its investment in e-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be Tommee Tippee baby bottles.
"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," said Matt Kistler, Walmart senior VP-consumer insights and analytics.
"That kind of shocks a lot of people, including inside the company," admitted Walmart Chief Marketing Officer Stephen Quinn. Read more here courtesy of Ad Age.
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Monday, June 15, 2015
90 percent of Americans listen to RADIO each week!
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Source: Nielsen |
The Nielsen data shows that 243 million Americans (over the age of 12) listen to AM/FM radio each week. Audio consumers spend more than half (52.1%) their time listening to radio, according to the statistics, and traditional radio has an 8-to-1 time spent advantage over burgeoning technologies like internet radio and streaming outlets. Furthermore, AM/FM continues to be the source of in-car listening for the most Americans.
This means a lot for the advertising world, the numbers suggest, as advertisers achieve over $6 of incremental sales for every $1 spent on radio.
We in the media spend a great deal of time reporting on newer forms of audio consumption — megastar-backed projects like Tidal, for instance — but AM/FM radio’s continued (and under reported) dominance stems from one unavoidable fact: Most people have a car.
(Source: Andrew Kirell)
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