Friday, June 26, 2015

Surprising facts about media usage ~ MORE 18-34s listen to radio each week than use a smartphone

We tend to think of Millennials as permanently attached to their smartphones.

We also tend to think of radio as a medium used mostly by older people, the ones who can’t quite figure out how to work an iPod.

Both those stereotypes are dead wrong, along with a lot of other ideas about media usage.

Nielsen’s most recent total audience report, a quarterly document that tracks media use by different age groups, shatters a number of misconceptions about new and old media use.

For example, it might surprise you to know that more Millennials listen to traditional AM/FM radio each week than use smartphones.

Nielsen found 93 percent of adults 18-34 listen to radio weekly, while just 80 percent report using a smartphone.

In fact, radio is the most frequently used medium among Millennials. It’s well ahead of TV at 76 percent and PCs at 49 percent. Read the entire article here courtesy of MediaLife Magazine.

Thursday, June 25, 2015

Nielsen: Radio continues to rank as No. 1 mass reach medium

Results of this week's Q1 2015 Total Audience Report from Nielsen confirm what advertisers have known for years – radio's reach among mass media is unsurpassed.

According to the study, radio tops all other media with a total weekly audience of 222,921,000 listeners age 18+. Each week, radio reaches 93% of all adults 18+, including 93% of those 18-34, 95% of 35-49-year-olds and 91% of 50+ consumers.

Radio’s weekly reach among all adults eclipses that of television (87%), smartphones (70%), social networks on smartphones (61%), PCs (54%) and smartphone video (37%). Among 18-34-year-olds, radio owns a notable weekly reach advantage over television – 93% to 76%. In this same age bracket, radio’s number of days per week of usage (5.0) trails only smartphones (5.9) and remains ahead of television (4.7), tablets (4.6) and PCs (3.6).

The report also shows that radio enjoys the most consistent number of minutes used weekly across all age groups versus TV, PCs, smartphones and tablets. Each week, American adults listen to radio an average of 12 hours and 58 minutes, and 2 hours and 42 minutes per day. Both figures are second only to television.

Radio also continues to maintain its popularity among Black and Hispanic audiences, with weekly listening totals of 13 hours and 29 minutes for Black adults and 13 hours and 38 minutes for Hispanics.

"Without any doubt this report proves Radio is America’s number one reach medium," noted Erica Farber, president and CEO of the Radio Advertising Bureau. "And despite the upward growth of smartphones, Radio remains the platform with the greatest reach. The data contained within the report reinforces our message to the advertising community that Radio is alive and well in reaching consumers – regardless of age, gender or ethnicity."
To download the full Nielsen report, click here.

Tuesday, June 23, 2015

How to engage Millennials on social media...

Much has been said in the media about what it takes for restaurants to gain a share of the revenue the Millennial crowd has to offer. We know they favor local, high-quality food and appreciate craft beer. They prefer organic, fair trade and knowing the origins of their food.

But how do restaurants catch their attention in the vast land of social media?

Joshua Swanson, a digital marketing executive and consultant with an admitted "addiction to starting businesses", answered that question last month during his session, "Understand & Engage Millennials Using Social," at the NRA 2015 show in Chicago. As the CEO of GoToMyApartment, an agency focused on digital marketing in the multifamily sector, Swanson's expertise focuses on the minds, feelings and actions of Millennial consumers, who were born between 1977 and 2000. Read the entire article here courtesy of