Friday, July 24, 2015

Fathers Strengthen Parenting Skills Digitally

Digital plays a part in father-child quality time, based on recent research, and most of their time spent online together revolves around entertainment. When a May 2015 study by Ipsos for Yahoo asked US father internet users about the digital activities they conducted with their children, looking at photos and images was the most popular, cited by 73%. Other media-related activities also scored high marks, with more than seven in 10 fathers saying they watched short, funny videos and clips with their children digitally, and a similar percentage citing listening to music. Nearly two-thirds said they watched movies with their children too. Read the entire article here courtesy of emarketer.com.

Thursday, July 23, 2015

Marketers Stuck on Basic Data for Personalization

Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of marketers worldwide expected to increase their spending on personalization this year, vs. just 8% who intended to decrease budgets. However, based on a June 2015 study by VB Insight, marketers rely on beginner metrics when it comes to such efforts. Read the entire article here courtesy of emarketer.com.