Consumers are willing to hand over data in exchange for money, but concerns about data protection among both marketers and internet users suggest they’ll only go so far. Based on April 2015 research by Gigya, transparency goes a long way in easing these doubts.
When the study asked US and UK internet users what would make them willing to share information with a company or brand, respondents were most likely to give in if they knew the information would only be used by the company they were sharing it with. Similarly, web users would also hand over the details if the company had made it clear how they would use their information. Comfort with the amount and type of information they were asked for landed in third.
January 2015 research by Vanson Bourne for EMC indicated that companies were aware of expectations for transparency. Nearly four in 10 business leaders worldwide said their customers wanted greater transparency into interactions with their business than they had between five and 10 years ago. Read the entire article here courtesy of emarketer.com.
Friday, July 31, 2015
Thursday, July 30, 2015
You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference. In terms of the American population, this means that 243 million people over the age of 12 are listening to old-fashioned broadcast AM/FM radio every week. It may all come down to the fact that as long as we have cars, we’ll be listening to the radio. And since I can’t see a time coming when that won’t be the case, it’s quite clear that radio – and its tremendous reach – is here to stay. Read the entire article here.
Wednesday, July 29, 2015
There are many reasons three-quarters of Baby Boomers are planning to work past traditional retirement age. Some are trying to build up a post-recession retirement fund or keep up with a hefty mortgage payment. Others have adult children and/or parents to support. Still others just enjoy their current work or want to start an “encore” career. Whatever the reasons for working, the Boomer generation’s desire to stay in the job market can bring opportunities to marketers in a range of industries. There are a few areas to watch, read about them here courtesy of Mediapost.com
Tuesday, July 28, 2015
Few small businesses have joined the mobile world, but that doesn’t mean small-business owners (SBOs) aren’t glued to their phones. In fact, it’s the opposite, based on recent research by Manta. According to the June 2015 study, 80.5% of US SBOs used their mobile devices for business once a day or more. Almost 25.3% used these once an hour, 11% between three and five times daily, and 17.3% nearly 10 times a day. Read the entire article here courtesy of emarketer.com.
Monday, July 27, 2015
As more consumers turn to mobile devices to connect with the digital world, marketers are also getting on board the mobile revolution. But with the inherently personal nature of mobile, getting the marketing wrong by being overly intrusive or needy can kill brand loyalty. Read the entire article here courtesy Social Times.
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