Friday, August 7, 2015

Stop Making These Advertising Mistakes

Clint Powell is owner of Connect Marketing, an advertising agency in Chattanooga.
Doing the right things in life is very important. However, knowing what NOT to do is just as important. Like you should probably stop wearing spandex pants to the grocery store (sorry…your kids called me and asked me to point it out), stop combing your mullet at red lights (it just makes the rest of us envious…no need to show off), and you may want to consider removing the ‘Y2K - The World Will End’ bumper sticker (I am not judging…I had 65 gallons of water and 150 cans of spam in the basement). In my world I see business owners who have developed mindsets and habits about their marketing and advertising that may not be the most advantageous for their business. I have found that there are three things you can STOP doing right now that will give you more perspective and bring you new opportunities for growth. Read the three things and the full article here courtesy of chattanoogan.com.

Thursday, August 6, 2015

Just How Relevant Are Those Twitter Ads?

This year, 53.1 million US internet users will access their Twitter accounts via any device at least monthly, according to eMarketer estimates released in February 2015 and confirmed and republished earlier this month. This equates to nearly three in 10 social networkers and just over a fifth of internet users. Further, we forecast in March 2015 that US Twitter ad revenues would rise 62.1% this year to $1.34 billion and that Twitter paid ad spending per Twitter user would increase 48% to reach $25.25. A recent study suggests many users are seeing a lot of these ads—and they don’t find them all that effective. According to June 2015 research from Cowen and Company, 56.6% of US adult Twitter users saw ads at least every 20 tweets. Respondents were most likely to see such placements every 10 tweets (18.2%). Fewer than a quarter never saw any ads on the social network. Read the full article here courtesy of emarketer.com.

Wednesday, August 5, 2015

Labor Day Searches - What Marketers Need To Know

Connecting with consumers during their time of need has been Google's mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the perfect hamburger? It doesn't only happen on a smartphone.
Holidays consist of celebratory moments that people share with friends and family. These times lift the spirit and make us happy. Data released Tuesday revealed that people become far more excited, happy, and confident on the July 4 holiday compared with an average day. Expect to see the same during the forthcoming Labor Day weekend.  Read the full article here courtesy of mediapost.com

Tuesday, August 4, 2015

How Many Smartphone Users Are Officially Addicted?

eMarketer estimates that this year, there will be 190.5 million US smartphone users of all ages, representing 73.4% of internet users and 59.3% of the population. By 2019, the smartphone audience will reach 236.8 million, or 85.5% of internet users and 71.4% of total consumers in the country. Based on recent research, these users may be bigger addicts than they think. Among US smartphone owners polled in May 2015 by Gallup, 52% of smartphone owners said they checked their phones at least a few times an hour, with 11% doing so every few minutes. One-fifth looked at their devices about once an hour. About a quarter did so at least a few times a day. Read the entire article here courtesy of emarketer.com.

Monday, August 3, 2015

LinkedIn is best social network for engaging customers before, after a sale

LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process. 

In June 2015 polling by Regalix, 91% of B2B marketing executives worldwide said they used LinkedIn for marketing purposes. This put the social network in second place by 2 percentage points, behind Twitter’s 93%. Meanwhile, Facebook trailed far behind in third place, at 68%. Twitter had nothing on LinkedIn when it came to engagement before and after a sale though, and neither did any other social network. Fully 64% of B2B marketing execs said LinkedIn was effective at engaging customers during the presale stage of the buying cycle, vs. 47% who said the same for No. 2 Twitter and just 17% for second-to-last place Facebook. Read the entire article here courtesy of emarketer.com

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