Friday, August 14, 2015

5 Online Marketing Basics Every Entrepreneur Needs to Know

Entrepreneurs spend a considerable amount of time learning how to boost their businesses. Marketing is key to the success of a business and online marketing is ever so important. According to Constant Contact, 84 percent of people say that the biggest difference in small businesses between now and five years ago is the use of more online marketing tools.
Every entrepreneur needs to be familiar with this five concepts to maximize online marketing results.  Click HERE to read the entire article courtesy of entrepreneur.com.

Thursday, August 13, 2015

Revealed - 6 Ways Boomers Are Impacting The Consumer Landscape

Thanks to Boomers, the fastest-growing segment of the population over the next 10 years will continue to be people age 50+. Indeed, the over-50 population will grow by 15.1 million, or nearly three times faster than people age 18-49, a segment that will grow by just 6.3 million. That disproportionate growth will affect nearly every industry. It will grow the consumer base of endemic sectors that already serve older consumers (e.g., health and finance), and it will age the consumer base of mainstream sectors. At the same time, Boomers’ consumer needs will change dramatically due to meaningful life stage transitions, and these changing needs will transform key business sectors.

Just how far-reaching will the impact be? To get a sense of the transformative effects of Boomer aging, take a look at its impact on these six key business sectors.  To see the six factors read the entire article here courtesy of mediapost.com.

Wednesday, August 12, 2015

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong? We spoke to two social media experts, Jordan Steinert, digital and social media manager at Cousins Subs and Social Media Coordinator, Hannah Tooker, for Peter Piper Pizza and Paradise Bakery & Cafe about their thoughts on these issues and the advice they have to offer. Read the entire article here courtesy of pizzamarketplace.com.

Tuesday, August 11, 2015

Mobile Location-Based Ads Must Hit Audience Spot On

Eight in 10 marketers worldwide use location targeting for mobile advertising, according to May 2015 polling by xAd. And responses indicated such campaigns are about more than location—it’s critical to reach the right audience members once they’re in the right spot.

When xAd asked agency and brand marketers who used mobile location-targeted ad campaigns how they did so, respondents from both groups were most likely to say they leveraged the tactic to target a specific audience. Targeting consumers around businesses or points of interest ranked second among both groups—with agencies much more enthusiastic than brands about this option—while the more general activity of sending location-relevant messages was much less popular, landing in third. (By the way did you know that Radio Chattanooga offers a Targeted Digital Advertising Package?) Read the entire article here courtesy of emarketer.com.

Monday, August 10, 2015

Radio's Reach Hits All-Time High Note

Radio’s national audience hit an all-time high for the second year in a row in the second quarter. Some 245 million Americans age 12 and older used radio in a given week during the three months ending June 30, according to Nielsen’s Audio Today report.

The number provides another statistic for the industry to tout as it reminds advertisers that it surpassed television as the nation’s top reach medium in the first quarter. In each of the past two years, radio’s weekly cume audience has reached all-time highs, according to Nielsen. Read the entire article here courtesy of insideradio.com.

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