Friday, August 21, 2015

Millennials Embrace Mobile Banking

Millennials are adopting mobile banking at a much higher rate than their parents and grandparents. According to eMarketer’s latest US mobile phone banking usage forecast, nearly 59% of 18-to-34-year-old mobile phone users in the country will access their bank, credit union, credit card or brokerage account via mobile browser, app or SMS on their phones at least monthly this year. In contrast, fewer than 28% of baby boomer mobile phone users will use mobile banking in 2015. Read the entire article here courtesy of emarketer.com.

Thursday, August 20, 2015

The 16 Best Places to Live in America: 2015 (Chattanooga #1)

Clockwise from top left: Hunter Museum of American Art; in flight over Chattanooga; The Farmer's Daughter; deepwater solo near downtown. Photo: Dianne Blankenbaker; Ben Lehman; Hollis Bennett
We began our 2015 Best Towns competition with a bracket of 64 favorites, then let you vote until one dream burg emerged. Here, we present the 16 finalists—the places you say are the top spots in the country to work, run, eat, sail, paddle, drink, ride, and climb. The winner? A southern gem that surprised us once again. Read the entire article and the other 15 cities here courtesy of outsideonline.com.

T-Mobile: We’re turning on the FM chip

Courtesy of  www.medialifemagazine.com/
AT&T appears to have started a trend.
Two weeks after the country’s No. 2 wireless provider said it will turn on the FM chip in its new Android phones, starting next year, T-Mobile has decided to do the same.

The company’s chief executive officer, John Legere, tweeted on Friday that T-Mobile will be offering Android phones with the FM chip activated, starting in 2016.

The move came after pressure from Next Radio, an app people can use to dial in stations on the FM chip. The app, owned by radio company Emmis Communications, had been tweeting to T-Mobile saying that people wanted the FM chip turned on.


The radio industry has argued that the FM chip should be turned on as a matter of safety. 


The radio is an important source of information in the event of an emergency, when wireless networks often go down and people can’t rely on the internet or phone service for information.

Sprint was the first carrier to begin activating the FM chip on some of its phones.
Apparently Next Radio will be targeting the country’s No. 1 wireless carrier now. After T-Mobile agreed to activate its chips, the app began tweeting that Verizon is next on its hit list.

Wednesday, August 19, 2015

10 Things Millennials Buy Far More Often Than Everyone Else

Roughly a year ago, we at MONEY rounded up a fun list of 10 things millennials won’t spend money on—at least not to the same degree as older generations. Cars, cable TV, and Costco were all on the list, as were houses. A freshly released Pew Research Center study indicates that a larger-than-expected percentage of young people are still living with their parentsrather than moving out and perhaps buying a place of their own.

Yes, millennials are stingy when it comes to spending in certain categories. Yet even as they aren’t following in the footsteps of their consumer forebears in terms of embracing big-ticket items like houses and cars, millennials spend far more freely on certain other items compared to older generations. Here are 10 things they buy more often—sometimes a lot more often—than Gen Xers or Baby Boomers, including a few big surprises. The first was 'Gas Station Food'...  for the rest of the list and the entire article courtesy of time.com click here

Tuesday, August 18, 2015

Ship to Store Attracts Two in Five US Digital Buyers

Click and collect has risen to prominence in the UK. Is the same service as popular in the US? According to research from UPS, it’s getting more popular—at least a little bit. In 2014, 35% of US digital buyers said they used ship-to-store services. That went up by 3 percentage points in this year’s survey. Buy online, pick up in-store may be taking off among US retailers, but merchants should remember that not all such “purchases” will be as trackable as others. For example, more than one in five respondents to the UPS survey also said they had abandoned a digital shopping cart on deciding to pick the items up in store—meaning they didn’t complete the purchase online, and that the retailer might have no way to associate the abandoned cart with the brick-and-mortar purchase. Read the entire article at emarketer.com

Monday, August 17, 2015

Effective Marketing Appeals to Emotions Instead of Reason

On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How can your business stand out among the clutter?

Whether you are a Fortune 500 company or a recently funded startup, the best way for your business to stand out is by building emotional connections with your audience. Your business needs to acknowledge that selling a product is no longer enough. Now it’s all about the experience you provide with it. This experience is dependent on your ability to trigger the right emotions, from the right audience, at the right time.

By taking a look at the three marketing concepts explained below, you will see how leveraging your audience’s emotions will increase engagement with your business, convert leads and drive sales.  Read the entire article here courtesy of entrepreneur.com.

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