Friday, September 4, 2015

The Unofficial State Cars of America

If you were to take a list of the most popular cars in each state in the U.S., it'd be a pretty monotonous list. A bunch of Ford F-150s, some Chevy Silverado and Ram pickups, the odd Honda Accord or Toyota Camry here or there.

But we were curious: What car was the most distinctive in each state? What model of car did, say, California buy far more often than any other state in the Union? We turned to auto analyst Tom Libby of IHS Automotive to help us crunch the numbers. First, Libby pulled data about the make and model of every car sold in the U.S., and calculated the popularity of each by percentage using registration data. Then, he did the same at the state level, and compared each state to the national average.

"I compared the share for each model in, for instance, Alabama with the share of the same of model in the United States and came up with a ratio," says Libby. "Then I basically ranked those ratios within each state. It's an interesting methodology—you're basically able to compare the individual demand of a model in a state with the individual demand at the national level, and see what ways is each state unique from the nation."


How about your state?  Read the entire article here courtesy of Popular Mechanics

Thursday, September 3, 2015

Women Three Times as Likely to Use Pinterest

Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site's main audience, with male internet users in the US avoiding the network en masse.

Based on April 2015 polling from the Pew Research Center, 44% of female internet users in the US are also users of Pinterest. But among male internet users, that share drops to just 16%. No other demographic characteristic had such a major effect on Pinterest usage. Though older adults were less likely than their millennial and Gen X counterparts to spend time on the image-oriented site, the differential was closer to a factor of two than to a factor of three. And usage rates were comparatively even depending on income or ethnicity/race. 

Pinterest is a highly interesting social network for marketers. The site is popular in-store shopping tool for people who already use it, and it’s hoping to make inroads in the social shopping space with buyable pins.

Read the entire article here courtesy of emarketer.com. 

Wednesday, September 2, 2015

Personalization Drives Engagement, Conversions

Enriched content and creative is good for the bottom line

Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by more than half of senior marketers worldwide who responded to the survey.

But many other benefits had solid followings backing them up. Just under half of respondents said personalized or enriched content made for more timely and relevant interactions—which, presumably, are themselves a way of boosting response and engagement rates. More than two in five also agreed that personalized content converted more customers. While there are many challenges associated with personalized content and creative, the rise of programmatic is also driving greater usage of it. Nurullo Makhmudov, director, online user experience & strategic initiatives at Sears Canada, told eMarketer earlier this year that the retailer had extensive capabilities to serve relevant marketing messages to shoppers on its site.  Read the entire article here courtesy of emarketer.com. 

Tuesday, September 1, 2015

Not Just Millennials: Consumers Want Experiences, Not Things


Three Tips for Brands to Create Meaningful Experiences with Consumers
By Brian Schultz. Published on August 18, 2015


In their endless quest to decode millennial behavior, marketers have placed a microscope on millennials' spending habits, hoping to glean patterns for how their behavior differs from previous generations. Good luck cracking that one.


We're a long way from anyone being able to proclaim that they've "figured out the millennial consumer," but we have gathered some valuable research. For example, millennials eschew luxury goods for sustainable ones; prefer buying organic and fair trade; and they're a lot more willing to shell out money on experiences that enhance their lives (and their Instagram and Snapchat feeds) rather than on material things.
The thing is, it isn't just millennials. The interesting trend I'm seeing is that these traits are bleeding beyond this demographic. Millennials are proving to be cultural trailblazers for older and newer generations. Consumers today are broadly catching on to the notion that experiences make you happier and are as valuable ‐‐ or more ‐‐ than buying fancy things.  Read the entire article here courtesy of Advertising Age.

Monday, August 31, 2015

US Consumers Continue to Turn Off Pay TV Subscriptions



The 13 largest US pay TV providers saw worst quarterly net loss ever in Q2 2015

According to data from Leichtman Research Group Inc. (LRG), the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.

Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855—far better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop. The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network, with a net decline of 133,000—its lowest quarterly loss.

Telco providers added 4,000 subscribers in Q2 2015—miniscule compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.  Read the entire article from emarketer.com here. 


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